High Performance
Coaching & Consulting

Welcome to The Jacobson Coaching Group’s website

Thank you for your interest in our business and professional Performance Optimization Services

“My Mission is to help leaders perform at higher levels to better serve their organizations and their community. Many leaders, in my experience, lack knowledge of the fundamental skills of leadership because they’ve never been taught and then coached in how to develop and then leverage these skills. Even experienced and effective leaders need a ‘tune up’ on occasion to get “re-grounded” in the fundamentals, and reminded as to their ‘why’ and of their impact on others.

A former professional IRONMAN Triathlete,

Troy has enjoyed a career spanning over 30 years as an entrepreneur, small business owner, coach, and corporate team leader.
Starting his career out of college working for his father’s Management Consulting business, he quickly went on to discover his passion for business and helping others succeed, founding Lifesports Inc., which was to become a leader in the endurance sports and fitness space. in addition to managing a coaching company, opening retail stores, and a fitness center, he created the industry-leading Spinervals Cycling Workout Series with over 80 workouts in the video library and worldwide distribution.

His accomplishments didn’t go unnoticed as he was recruited by publicly-traded fitness industry leader, Life Time Fitness, to oversee the national endurances sports training and coaching programs. His company was acquired by Life Time, Troy went on to work for 10 years as a senior national leader.

Small business coach in tucson az

If my mission and purpose resonates with you and you’re ready to optimize your performance or that of your team, please reach out to me and let’s connect.”

Coach Troy Jacobson
Head Coach

Schedule an appointment to learn more about how Troy Jacobson and his team can help you and your organization grow

… where he oversaw a team at over 140 locations nationwide.

Now as a Business and Executive Leadership Coach and CEO of the Jacobson Leadership Academy, Troy works with small to mid-sized business owners, CEO’s and other executives in helping them optimize their business and professional performance.

Personally, Troy loves spending time with his family and enjoys the great outdoors where you can find him camping, trail running, and mountain biking most weekends (including an annual foray into 24 Hour Mountain Bike Race Competition as a Single speed / Solo Rider).

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